Rhode Beauty

Below please find my branding and audience analysis of Hailey Bieber's Rhode Beauty. In this piece I identify various brand campaigns, critical reception to the marketing of the brand and how the company utilizes the power of celebrity and the image of Hailey Bieber in order to become one of the most successful celebrity products to date.

 

Alongside this analysis please review various brand strategy images I created to encapsulate Rhode's branding processes and their ideal audience/consumer.